Marketing is not a stand alone thing.
It must be connected with your beliefs about business.
“Believe in yourself. If you don’t. then no one else will have a reason to.” – John Di Lemme
Before you start any business, you must know the “why” any one will buy your product or service instead of going to your competitors.
Success of your product or services depends on how effectively and clearly you pass that “why” message to your prospects.
The more simple, straightforward & easy to understand messages you will create the more chances are that you can pass your message to your prospects with less noise.
Again, you must not have any doubt about the “why” your product or service is good than your competitors.
Because this will be the foundation of all your marketing efforts.
1≠ Why Use Social Media Marketing Services
This “why” should be aligned to your “why” you are in your chosen business.
Marketing is a way to communicate to your prospects, what you believe about your products or services and how these products & services can solve their problems.
Few reasons here why you should use social media for marketing:
- Stats, huge number of people are using it, no business can ignore it
- If you have the knowledge & time you can do it without money
- Once you have the engaged community you can get repeated business.
Whereas for traditional marketing normally you need lots of money and often it’s a hit or miss situation.
For example, If you have bought the news paper add you will get inquires for that day or the money will be lost.
But when you spend money on creating social media properties like blog posts, youtube videos etc these properties will last for years.
2≠ Have a Social Media Marketing Plan
Can you reach to any destination with out a road map?
If not, then how can you achieve your business goals with out a plan?
3≠ Build Strong Social Media Properties
To do social media you need tools like:
- Social media properties (Facebook page / Twitter / LinkedIn accounts etc.)
What is the point of building a 10 story building if your foundations are not strong?
First build and optimize your social media foundations well.
I don’t think I need to say much about this point.
It’s quite self explanatory.
You must learn the fundamentals of social media marketing services, without the basic knowledge you will never be able to get desired results from outsourcing only.
Social media marketing is all about connecting with people on a personal level, can you outsource your personality?
So learn, learn, learn.
Things change real fast online.
5≠ Continuos Implementation
This is the hardest part of social media marketing services, where your real strength will be tested.
You don’t have to do difficult things to be succesful instead you got to do simple things with extra ordinary commitment and consistency for a longer period of time.
Following your social media marketing plan can be a boring process at start and I think you can only follow the plan for a longer period if you have a real passion for “why” you are in the business.
I highly recommend you to ask yourself following two questions before you jump into the social media marketing jungle:
- Are you passionate to help people?
- Can you do that over a longer periods of time without any financial benefits?
If your answer is yes to both of these questions then no one can stop you to become another great social media marketing story.
I believe when you follow the “excellence”, money part get’s sorted on it’s own.
As usual, your thoughts, questions & comments are really important for me.
Photo credit: Spree2010