Where is the money?

Many businesses ask this question about social media.

If you have this question in mind as well then keep reading and I am sure you will get the answer in less than 5 minutes.

Social media is like a phone and every business use phone in almost every department as well as using it for sales and marketing.

Do you ask where is the money before investing in a phone system to use in the following departments?

• Administration
• HR
• Operations
• Customer services

I don’t think so, because we all know that there are plenty of other things apart from the actual sale you normally do in a business to complete the transaction and earn money.

Similarly to accomplish any goal with social media, first thing you need to do is to decide clearly why you want to use social media for your business.

Because skill sets for using social… Read the rest

“Being social is not a choice any more”

I am sure majority of the businesses got this point by now.

But how are you supposed to do it exactly? How can you “be social” as a small business?

I think very first step for every small business is to consider social media marketing as a social media business, the moment you do this mind shift, things will get clear and easy to do.

Majority of the businesses think that creating a Facebook page or opening a Twitter account is doing social media but I am afraid that is not the case.

Facebook page or Twitter account is just like opening an office and waiting for the customers without doing any efforts.

Which often does not happen in the real world, what do you think?

To get new customers once you have the office… Read the rest