All Marketing Solutions

Genesis Framework Child Theme Specialist

  • Home
  • About
  • Services
  • Our Customers
  • Portfolio
  • Contact Us

Top 5 Tips for Social Media Marketing

by FrankConley Leave a Comment

social media marketingSocial media marketing offers many opportunities for companies and advertisers to increase the visibility of a brand. However, social media has its own set of rules. A marketer or business owner should know what to expect when embarking on a social media marketing campaign.

Social media platforms offer new ways to attract and interact with potential customers.

However, connecting with potential customers is more about developing relationships and less about blatant promotion.

In fact, blatant promotion is generally not well received on social networks. Users quickly spot blatant brand promotion and tend to resist the marketer’s efforts.

Another consideration when embarking on a social media marketing campaign is that ROI of marketing efforts on social networks is not measured as a traditional advertising campaign would be.

Social media marketing may raise a brand’s visibility, generate interest in the product and “create a buzz.”

However, ROI is generally not immediately realized in increased revenue.

This, of course, does not mean that there is no return on the time and effort invested in the social media marketing campaign. This simply means that the concept of ROI must be redefined to encompass other metrics, such as page views, number of “Likes” or number of “followers.”

The Top 5 Tips for Social Media Marketing include:

1≠ Formulate a Strategy and Allocate the Time to Spend on a Social Media Marketing Campaign

Formulate a strategy for an internet marketing campaign prior to initiating the effort. Start with one social network. For example, take the first step into social media marketing by creating a Facebook business page. Invite visitors from a business contacts list.

Offer content or special promotions to the users who become “Fans” of the page.

Additionally, decide going in how much time will be allocated to social media marketing efforts. Many individuals who begin a campaign on a social network find that a great deal of time may be spent on such efforts.

Determine a priority list and a time limit for the campaign. For example, set aside two hours to set up the Facebook business page and follow up with an hour per day to generate new content and interact with users.

2≠ Research and Find the Target Demographic for the Brand

The target demographic for the brand likely congregates around other brands and organizations.

Join such communities and begin to develop relationships with individuals within those communities. Social media thrives on relationships and interactions.

Refrain from “in-your-face” promotion of the brand and spend time developing and nurturing relationships with potential customers.

3≠ Develop the Skill of Listening

One of the most powerful ways to develop relationships through social networks is to intently listen to what others say.

Resist the urge to promote the brand at first and spend time listening to users’ concerns and accolades about other products. Learn the language of the internet and social networks.

Every community has a certain “tone.”

Become familiar with the tone of the conversation for the community. Listen to what users are saying about competitors’ brands. One advantage of social media marketing is that the flow of conversation provides insight into how customers perceive certain brands.

4≠ Socialize in an Authentic and Human Way

After spending some time listening and understanding the target demographic, engage in conversation with users. Make sure to be “real” during interactions.

The internet is one of the best ways to connect with your customers. Respond to what others are saying and provide useful input into conversations.

Respond quickly to direct questions and comments. Introduce the brand in a way that is perceived as helpful and insightful, rather than promotional.

5≠ Offer Exclusive Promotions and Deals to Fans and Followers

Incentives go a long way for brand promotion. Offer exclusive specials to social media users who are fans of the business page or to Twitter followers. Special promotions provide an instant call to action.

Monitor social media marketing effort with any number of tools that are available, many free of charge. DreamGrow (www.dreamgrow.com/48-free-social-media-monitoring-tools/) provides a list of 54 free social media monitoring tools to assess social network campaigns.

 

Photo credit: ralphpaglia

Filed Under: Social Media

About FrankConley

Frank Conley is an SEO & Social Media writer who likes to stay up to date on the latest Internet trends. He lives in the middle of nowhere and uses satellite internet

Recent Posts

  • Should I Start a Blog?
  • Essential Cash Management Tips for Small Businesses
  • Smart Tips for Successful Online Marketing
  • What is a Content Management System
  • Top 5 Tips for Social Media Marketing

Categories

  • Blogging
  • Branding
  • Business
  • Facebook
  • How To
  • Internet Marketing
  • Linkedin
  • Social Media
  • Twitter
  • You Tube

Find Us

All Marketing Solutions

United Kingdom

375A Hoe St, London,
E17 9AP,
United Kingdom

Privacy Policy | Website Usage Terms & conditions | Disclaimer | About Us | Blog | Contact Us

© 2025 All Rights Reserved.

Contact US

Please Visit Our Contact Us Page.
All Marketing Solutions is the trading name of BTLtimes.com Limited
Registered in England & Wales | Company No: 07204533

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics6 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional6 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary6 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others6 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance6 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy6 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT