Social networking sites have become the online communication method of choice for both personal and business purposes. When looking for expert information, people are far more likely to begin their search on their preferred social networking site than more traditional methods, such as a phone book or asking around for word-of-mouth recommendations from friends or… Read More
Better Together: Offline and Online Marketing
Just like Bonnie and Clyde, Brad and Angelina, Shaq and Kobe, some couples are always better off together. Online and offline marketing can fall into this category too when planned and executed well. It’s easy to get caught up in the hype and excitement of online marketing and forget that we still do live in… Read More
6 Basic Things to Avoid When Utilizing SEO
So you’ve just learned about the magic of SEO or search engine optimization. You’ve even read up a bit on stuff like social media, as well as inbound marketing and affiliate marketing. You have the confidence to do it on your own, and you’re excited to start getting more hits on your website. All you… Read More
Is Social Media Really Effective?
Most businesses have now found their way onto social media. Everybody seems to be taking the plunge, businesses small and large. For this to be the case it must be beneficial. While there is no doubt social media has proved to be a huge success, can business really mix with pleasure? Is social media more… Read More
The Ultimate List of Navigation Do’s and Don’ts
Navigation lies at the heart of good web design. While you need to ensure that your site looks good when people visit it, and while you want to ensure that it represents your brand well, if you want to keep people on your site then they need to know where to go next and how… Read More