Choosing a right domain name when you start a blog or website is not easy and it can be a
challenging task if you’re just not sure.
In this post, I am going to talk about how to choose a correct domain name and also how to get maximum SEO benefits.
Choosing a domain name is a very important process as this will be your name and brand on the web, there are few key things you definitely want to keep in mind and make sure you
implement when it comes to choosing a right domain name for your blog or website.
You can change the domain name later date but if you do that all the work you done putting traffic channels into place and getting your website ranked highly in Google and other search engines could be wiped out.
If that happens, you will need to start those traffic channels from scratch. Therefore, it is wise and much easier to choose right domain name from very beginning and then you don’t have to worry about it.
Easy to Remember
You should be careful and spend some time on choosing the domain name because it is going to be the name of your website or blog for the life time of the site. If you can find the short and sweet name then chances are more people can remember and type into their web browsers easily to find you or visit your website or blog.
If you are not a brand like Macdonald’s then chances are your customer would be typing your keywords in the search engine to find you not your business name.
For example if you are flower shop, your customer might be searching for fresh flowers or flower shops in the searching engines, it is very unlikely that people will be searching for XYZ Flower shop.
This is the ideal way to get to the top of search engines and generate free traffic for the specific keyword. Identify from your keywords such as flower shops or flower shops in London if you are a local business, Ideal keyword for domain name should have following:
- Sufficient Search Volume
- Low to Medium Competition
- Should Reflect Your Product or Service
Benefits of having a right keyword in your domain name:
- Good chances to get to the top of Google for that keyword quickly if you do the SEO right
- Higher Click Through Ratio (CTR) from the search results
Ideally your domain name should end up with .com if possible because .com extension normally looked at favourably by major search engines compare to some other extensions for example .org or .info.
If you cannot find the ideal domain name with .com extension then I would say .net or .co domain should be your second or third options.
Avoid Hyphens and Numbers
To get maximum SEO benefits from your domain name, you should avoid choosing a domain name that contains hyphens or numbers if possible in it such www.your-business.com.
Consider the above points before purchasing a domain name when you start a blog or website, and remember doing a right keyword research before finalising your name on the web.
Did you consider these points before choosing your name on the web? I am always interested in your comments below in the comments section.