Where is the money?
Many businesses ask this question about social media.
If you have this question in mind as well then keep reading and I am sure you will get the answer in less than 5 minutes.
Social media is like a phone and every business use phone in almost every department as well as using it for sales and marketing.
Do you ask where is the money before investing in a phone system to use in the following departments?
- Administration
- HR
- Operations
- Customer services
I don’t think so, because we all know that there are plenty of other things apart from the actual sale you normally do in a business to complete the transaction and earn money.
Similarly to accomplish any goal with social media, first thing you need to do is to decide clearly why you want to use social media for your business.
Because skill sets for using social media to increase sales or hire some one for your company are totally different.
Here are the few ways you can leverage social media tools:
- For Product Research
- Branding
- Protect Online Reputation
- SEO Benefits
- Enhancing Your Public Relations
- Customer Services
- Community Nurturing
- Driving Sales and Leads
Once you decide the one or more goals of using social media then you should plan your specific action steps accordingly to accomplish your goal (s).
You just can’t assume to increase your sales by doing random stuff on social media. Especially if you want to increase your sales and leads then you got to use social media really strategically in all of the above sections of your business.
If you are just starting out on social media marketing and have some existing clients, try to start using social media as a customer services tool first. This will help you to build social proof such as blog comments, activity on your Facebook page, testimonials etc.
It’s like often people prefer to go to a busy restaurants compare to an empty one. Building social proof is lot easier with people you already know compare to those who don’t know you or never experienced your product or service.
Here is a tip!
Have you ever called to your bank for your account query and end up buying some sort of insurance?
I am sure you can relate to this.
This is an ideal example of cross selling through customer services.
How are you using social media marketing for your business? Can you share your one specific goal in the comments below?
Photo credit: webtreats
